23 Lodersfield Lechlade Gloucestershire GL7 3DJ - contact Cathy Shaw on T: 01367 252 206 E: cathy@mike-skidmore.com
Mike Skidmore
Research services
Market and competitor
research and analysis
Qualitative customer
research
Gap analysis - the impact of internal/external perceptions
Departmental positioning - understanding silo and co-operation issues
Articles
Market and competitor
research and analysis
Qualitative customer
research
Gap analysis - the impact of internal/external perceptions
Departmental positioning - understanding silo and co-operation issues
Articles
Researching your brand
Research you can trust is essential for confident decision-making. My approach, developed across many sectors, provides valuable insights, reinforces relationships, enthuses participants and creates new opportunities.
Research you can trust is essential for confident decision-making. My approach, developed across many sectors, provides valuable insights, reinforces relationships, enthuses participants and creates new opportunities.
Brand strategy
I facilitate the strategic journey, from research to positioning and communications, in order to ensure you:
I facilitate the strategic journey, from research to positioning and communications, in order to ensure you:
The internal brand
Resources invested in promoting a brand are wasted if the business does not 'live' up to its promises, yet internal communication, and even co-operation, often make a cohesive customer experience difficult to guarantee.
Using the brand as a focal point to engender a direct responsibility to the customer is a powerful way of addressing internal barriers to success. I will help you to 'connect' your people to your brand, in a way that drives accountability by addressing departmental purpose, trust and communication.
Call me to talk about how I can help you drive your brand value from the inside out 01367 252 206
Resources invested in promoting a brand are wasted if the business does not 'live' up to its promises, yet internal communication, and even co-operation, often make a cohesive customer experience difficult to guarantee.
Using the brand as a focal point to engender a direct responsibility to the customer is a powerful way of addressing internal barriers to success. I will help you to 'connect' your people to your brand, in a way that drives accountability by addressing departmental purpose, trust and communication.
Call me to talk about how I can help you drive your brand value from the inside out 01367 252 206
Have a winning brand positioning and can express its merits through your name,identity and proposition
Gain value from your brand personality and its impact upon your culture
Define a tone of voice that drives consistent and motivating communications
Use brand values to strengthen relationships across customer touch-points, from website to relationships
Are able to measure and guide activity through a brand management programme
Gain value from your brand personality and its impact upon your culture
Define a tone of voice that drives consistent and motivating communications
Use brand values to strengthen relationships across customer touch-points, from website to relationships
Are able to measure and guide activity through a brand management programme
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